NEC

Complex ideas, easy to understand.

Sometimes it's hard to put an idea into words. NEC approached us with a complex problem that needed an simple explanation, and rather than tell, we thought it would be better to show.

Using a massive amount of tech their idea was to string together a system that can understand how a shopper thinks, and wanted to experiment with influencing how the shopper acts based off that data. Since they were basically attempting to build a mini-skynet, it was important to emphasize that there was nothing diabolical about it; it's just a way to get you in and out of the stores faster. Using friendly, simplistic visuals and audio that's designed not to overwhelm, we feel like this scratches the surface of their ideas and allows the viewer to form questions that move the conversation forward.