Branding

Branding

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To stand out of a crowd you need a strong brand. We've cultivated a process to help you with that. Below is a quick visual example of the steps taken for a simple identity design, but we go much further that this.

Machwall

Problem

We were approached by a company called AMEN design who were releasing a new product that focused on reducing the time, cost, and labor of office architectural development. The product itself was a modular unit consisting of three walls, locked in place by a patented mechanism that could be connected sequentially. What we set out to highlight was an overall sense of speed, representing the three walled structure, as well as working the companies initials, M&W.

Process

In our initial conversations we were able to talk about the product in great detail where we could draw information from what the client was excited about for it. As mentioned above the elements that stood out most were the ease of installation (speed), the construction of each unit (three walls), and the name itself. In this case the challenge became more of a puzzle than a design request to incorporate all those elements into an easily identifiable icon that could be recognized at both large and small prints on various products. Working directly with client we presented multiple sheets and iterated along the way until the puzzle was solved.

Final

Solution

In our design we were able to not only incorporate all three of these elements but also tie them together into a cohesive image. It was overall a very fun project and we’re happy to have had the opportunity to work with MachWall!

Samsung Internal Branding

Samsung is a huge company with several smaller divisions existing inside it; these are just a few of the branding examples we've created for special programs, events, and said divisions recently. Along with these brands we help to create peripherals such as poster, social media materials, web attributives, presentations and animations.

ACT: Asian Chamber of Texas

Problem

ACT’s name and image were due for an update. With a rich history dating back to 1986, the services and purpose of the organization had out grown their current identity; with an entirely new generation of business leaders now occupying the market they wanted their chamber to reflect that, as well as encompassing an inclusive style for every Asian culture (of which there were 49 countries). We were happy to break the problem they were facing down into smaller segments and take swings at them one at a time.

Process

First, we held a discovery meeting to find how much change they wanted to see in the company and determined that the name itself would be the first stepping stone. We then moved into mocking up designs for their identity, and finally set up a few pre-designed peripherals for the to get a jump start with their new image.
It was important for us to reduce the amount of information in the name while still holding impact of what the chamber is, who it’s for, and where they operate. After a few rounds of some initial name sheets and type setting to get a feel for those names, we landed on ACT.
We then determined that there were several great routes we could take to achieve their desired look; utilizing the colors of flags within Asia, incorporating a brush style which was ubiquitous with asian art, and a heavy use of common iconography for the region with a dash of Texas, seen through the Texas Star. In the end, the best option was to utilize the brush stoke of paint to signify an overall Asian feel to the identity without being inclusive or exclusive to any one single culture within the entire continent of Asia, and use the design elements to highlight and move the eye through the name to increase visual impact.

Solution

First, we held a discovery meeting to find how much change they wanted to see in the company and determined that the name itself would be the first stepping stone. We then moved into mocking up designs for their identity, and finally set up a few pre-designed peripherals for the to get a jump start with their new image.
It was important for us to reduce the amount of information in the name while still holding impact of what the chamber is, who it’s for, and where they operate. After a few rounds of some initial name sheets and type setting to get a feel for those names, we landed on ACT.
We then determined that there were several great routes we could take to achieve their desired look; utilizing the colors of flags within Asia, incorporating a brush style which was ubiquitous with asian art, and a heavy use of common iconography for the region with a dash of Texas, seen through the Texas Star. In the end, the best option was to utilize the brush stoke of paint to signify an overall Asian feel to the identity without being inclusive or exclusive to any one single culture within the entire continent of Asia, and use the design elements to highlight and move the eye through the name to increase visual impact.

Final

LET'S GET STARTED

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